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‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger

In an exclusive interview with PRWeek, the holding company CEO details the thinking behind the move, including what role AI may have played.

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Bigger but better? Rivals on potential, pitfalls for supersized Burson

“I'm sure Harold Burson's very happy, smiling down, because his name's back on top,” says Edelman’s Richard Edelman. Other executives warn of challenges ahead.

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M&S Food anthem, JD Williams' fake Kate Moss, Riverford scarecrow protest -...

PRWeek UK rounds up campaign launches from the last seven days.

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Pitch Update: Airbnb, NBA, Vueling, New Covent Garden Market and more…

PRWeek’s round-up of pitches and account moves.

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Dubai Tourism hires UK agency to replace Finn

Dubai’s Department of Economy and Tourism (DET) has hired a new PR agency to run its Dubai Tourism account for the UK and Ireland markets.

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Movers and Shakers: Hill & Knowlton, MHP Group, Manifest and more…

PRWeek’s round-up of industry hires, departures and promotions.

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‘It creates a business with more scale and strength’ – WPP’s Mark Read on...

WPP CEO Mark Read discusses the thinking behind the holding company’s merger of PR agencies BCW and Hill & Knowlton.

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Women in PR membership doubles in 2023

The membership of Women in PR increased by 48 per cent in 2023, with the number of corporate members doubling in the same period.

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Breakfast Briefing: 5 things for PR pros to know on Friday morning

Rivals weigh in on Burson; WPP CEO discusses BCW-H&K merger; The latest on Boeing's 737 Max 9.

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BCW-H&K merger: 6 questions for former Burson-Marsteller and Hill & Knowlton...

Komisarjevsky reflects on the significance of the Burson brand and what the move means for the future of the industry.

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Arthur Sadoun: ‘AI is at the service of our people, it will help our people...

Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated by people, not just bots.

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LLYC appoints Francisco Sanchez-Rivas as chair; firm posts 8% 2023 organic...

Sanchez-Rivas replaces late agency founder José Antonio Llorente.

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PRWeek Best Places to Work Awards: ‘early bird’ deadline nears

Time is running out to enter the PRWeek Best Places to Work Awards 2024 at the discounted rate – the ‘early bird’ deadline is Thursday 1 February 2024.

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WE Communications names new UK MD

Global integrated comms agency WE Communications has promoted Laura Gillen to UK managing director, following the news that Ruth Allchurch is leaving the agency.

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Chanel-owned fashion brand appoints UK PR agency

Orlebar Brown, a luxury swimwear and resort clothing brand owned by fashion house Chanel, has selected a comms agency to aid its UK operations.

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Tortilla selects new UK retained PR agency

Fast-food restaurant chain Tortilla Mexican Grill has appointed a new UK comms agency on a retained basis after two years with its incumbent firm.

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Three agencies on PRWeek UK’s radar this week

PRWeek spotlights UK agencies with a story to tell from the past seven days that we think are worth keeping an eye on.

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Breakfast Briefing: 5 things for PR pros to know on Monday morning

American Airlines responds to Taylor Swift-Travis Kelce Super Bowl hype; Slim Jim resumes WWE sponsorship; Amazon Prime Video ads start today.

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Reese Witherspoon and TikTok’s ‘snowcream’ craze: Is eating snow healthy?

A viral ‘snowcream’ trend on TikTok has users, including Oscar-winner Reese Witherspoon, scooping snow from outside and making it into a creamy dessert. But is it safe to eat?

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Telehealth clinic Pelago names SolComms as PR AOR

SolComms is also supporting Pelago with comms and thought leadership.

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