Applegate partners with Tyler Cameron to reclaim the title of meathead
The brand debuted its partnership with the TV personality in a mock PSA calling on consumers to reevaluate their New Year’s diet resolutions.
View ArticleBreakfast Briefing: 5 things for PR pros to know on Friday morning
Social media managers weigh in on public domain Mickey Mouse; What to expect from the December jobs report; NCAA and ESPN ink massive media rights deal.
View ArticleSAIC hires Kara Gerhardt Ross as global communications head
Gerhardt Ross most recently worked at UPS as president of international, executive and policy communications.
View ArticlePeloton teams up with TikTok to redefine the fitness experience
The #TikTokFitness Peloton hub will host workout classes, tips and instructors to expand Peloton’s social media presence.
View Article‘AI everywhere’: What to expect from advertising CES 2024
The major themes and pressing issues that will be tackled at the first advertising and technology gathering of the year.
View ArticleMarkettiers4DC rebrands in pursuit of growth
Markettiers4DC has rebranded to the AFO (All For One) Group, it announced today.
View ArticlePR Boutiques International names executive team for 2024-25 term
Red PR president Julia Labaton will lead the executive officers as president for a two-year term.
View ArticleEdelman parent DJE Holdings acquires German marketing agency Pacific
Pacific, which has worked with clients such as BMW and Spotify, is merging with United Entertainment Group’s EMEA business to become a new entity called Pacific UEG.
View ArticleBreakfast Briefing: 5 things for PR pros to know on Monday morning
DJE Holdings acquires Pacific; PR Boutiques International’s new executive team.
View ArticleInizio merges agencies in Inizio Evoke rebrand
Inizio has announced plans to unite its specialist agencies under an integrated marketing and comms umbrella brand called Inizio Evoke.
View ArticleEvoke rebrands as Inizio Evoke
The network will have specialist agencies working under the brand including Inizio Evoke Comms and Inizio Evoke Drive.
View ArticleNewswire rolls out media engagement platform
Called Media Suite, it comes with three subscription options.
View ArticlePRCA MD Renna Markson steps down
PRCA managing director Renna Markson has today (8 January) announced her decision to leave the trade organisation after six years.
View ArticleBCW appoints EMEA head of creative transformation
BCW has promoted one of its digital leads to head of creative transformation for the EMEA region, to align the agency’s digital innovation more closely with creativity.
View ArticlePublicis was top-performing agency stock in 2023 with 41% share price leap
Publicis cements status as most valuable agency holding company among global peers.
View ArticleHealthcare brands and influencers toast Dry January
Influencers and brands are talking about the health benefits of Dry January as well as a newer trend called ‘Damp January.’
View ArticleAscension’s Nick Ragone to join healthcare company Jefferson
Ragone will take on the role of EVP, chief marcomms officer, across Jefferson Health, Thomas Jefferson University and Jefferson Health Plans.
View ArticleRepublic Services hires PetSmart’s Rob Litt as VP of corporate comms
Litt led comms at PetSmart since 2021.
View ArticleBreaking down Boeing’s latest 737 Max jet crisis
The aircraft maker is scrambling to respond after an Alaska Airlines flight lost a door plug midair, forcing an emergency landing.
View ArticleFocus corporate ‘purpose’ messaging on staff – FGS Global report
Companies should focus more on communicating their ‘purpose’ to employees than to the outside world, and ensure their purpose is relevant to what the business actually does, a new report by agency FGS...
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