Bioscript Group buys Enzyme Communications
Healthcare comms agency the Bioscript Group has acquired Enzyme Communications for an undisclosed sum.
View ArticleBreakfast Briefing: 5 things for PR pros to know on Wednesday morning
Agency Business Report deep dives; 40 Under 40 open for entries; PR Museum launches NextGen Awards.
View ArticleMeta introduces AI-generated image variations and text for ads
Brands can get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.
View Article160over90 launches Integrated Creator Commerce service with Lumanu
EXCLUSIVE: The offering will pair brands with creators who are being briefed on driving calls to action.
View ArticleDNA Communications launches US health education comms offering
The new offering will bring scientific storytelling capabilities to the process of educating healthcare providers on medical information.
View ArticleTikTok sues US government to prevent potential ban
TikTok argues its First Amendment rights would be infringed upon.
View ArticleWhat Mother’s Day 2024 campaign is your favorite?
Liv by Kotex, Jergens Skincare, Teleflora and Walmart+ want to help make Mother’s Day special.
View ArticleSXSW is coming to London in June 2025
The week-long festival celebrates creativity, technology and culture.
View Article5W’s Ronn Torossian arrested in Syracuse after ‘verbal altercation’
5W’s founder and chairman was arrested by Syracuse University’s department of public safety after allegedly refusing to leave its campus.
View ArticleApple’s ‘Crush’ ad receives backlash from PR and marketing pros
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
View ArticlePublisher’s press release ban sparks concern
The decision of National World, one of the UK’s biggest news publishers, to tell reporters to stop writing up press releases has caused concern within the CIPR and PRCA.
View ArticleClean Creatives hands ‘awards’ to Edelman, Ogilvy, Havas and more
Campaign group Clean Creatives has announced its 2024 F-List ‘award’-winners – deeming them ‘the awards no agency wants to win’.
View Article‘We had a big slump’ – Mattel comms boss on Barbie’s PR strategy
Amarilis Whitty, senior PR director for Mattel EMEA, told PR360 delegates yesterday (8 May) how the Barbie movie was part of a wider PR strategy to turn the doll’s reputation around.
View ArticleFormer PR Office staffers launch agency with ex-PRO clients
Three senior figures from recently-folded agency The PR Office (PRO) have launched a consultancy that is working with nine former PRO clients. The news comes as it’s revealed that PRO had a £300,000...
View ArticleIn Pictures: PRWeek’s flagship PR360 conference
See the photos from the PR360 conference taking place at Brighton’s DoubleTree by Hilton Brighton Metropole hotel.
View ArticleBreakfast Briefing: 5 things for PR pros to know on Thursday morning
Gen Z’s thoughts on this year’s Met Gala; The biggest PR trends per sector.
View ArticleWPP’s Mark Read: Why 2024 will improve after Q1, clients delaying decisions...
New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.
View ArticleBoll & Branch’s CEO on how a gown created from bedding fabric made it to the...
Tennis legend Maria Sharapova wore the creation at Monday night’s annual gala.
View ArticleTikTok global comms head Hilary McQuaide exits
McQuaide says she is leaving the platform for “a new adventure.”
View ArticlePeloton Interactive promotes Letena Lindsay to global comms head
Lindsay replaces Ben Boyd in the position.
View Article