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Breakfast Briefing: 5 things for PR pros to know on Wednesday morning

Gen Z’s Super Bowl plans; Omnicom and other earnings; Massive sports media news.

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Kristine Boyden named Burson Americas CEO; Craig Buchholz to be US chief

BCW and Hill & Knowlton, the two WPP agencies combining to form Burson, have announced a slate of global leadership appointments.

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Whichever team loses the Super Bowl to receive a one-year supply of ED pills

MangoRx added that it will offer a special discount code for erectile dysfunction products to fans that is equal to the game’s point difference following the end of the Super Bowl.

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Biotech Arcellx promotes Myesha Lacy to chief investor and comms officer

Lacy has worked in biotech comms for almost three decades.

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Burson UK and Europe leadership confirmed, BCW’s Rebecca Grant to depart

BCW and Hill & Knowlton, the two WPP agencies merging to form Burson, have named its UK and Europe leadership teams.

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Omnicom eyes AI investment

However, CEO John Wren resists putting a number to Omnicom’s AI investment after a series of announcements from his peers.

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4 brands embrace the darker side of Valentine’s Day: Who did it best?

Pizza Hut, Who Gives a Crap, Tinder and Hop Wtr’s campaigns are far from romantic.

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Brunswick shakes up senior leadership

Strategic advisory firm Brunswick has made appointments to its senior leadership, with a new recruit as CEO and the promotion of a UK management figure to chief operating officer.

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Omnicom cites ‘difficult’ comparables to midterm election year for Q4 PR decline

Omnicom PR Group’s organic revenue drop in Q4 marked the second consecutive quarterly decline for the holding company’s PR unit.

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Government comms boss Alex Aiken departs for Middle East role

Alex Aiken, executive director for Government Communication, is leaving his role in favour of a new job overseas, it has emerged.

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Hanover drops The Playbook in sports offer rebrand

Hanover Group has decided to consolidate its sports-related work under a new entity: Hanover Sport.

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Publicis Groupe forecasts up to 5% organic growth in 2024

Group said it was outperforming both ad holding companies and IT consulting peers.

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Blakeney extends agency network to Brazil

Blakeney has embarked on a partnership with a comms firm in Brazil, extending its reach to South America.

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Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Corey duBrowa and AnnaMaria DeSalva join The PR Week podcast; Earnings: IPG and Publicis Groupe; 4 brands embrace the darker side of Valentine’s Day.

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Abreva’s diamond lips sweepstakes offers glam relief for cold sore woes

Abreva is holding a sweepstakes for a one-of-a-kind set of 16 carat diamond lips featuring a single ruby to signify the cold sore experience.

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LaVoieHealthScience names Dodge Boston GM

Dodge has worked at agencies such as Kyne and Edelman.

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IPG PR firms register mid-single-digit growth in Q4 and 2023

The holding company posted organic net revenue growth of 1.7% for Q4 and a 0.1% organic decrease of net revenue for the full year.

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Publicis Groupe posts 5.7% organic growth in Q4, 6.3% for full-year 2023

The group, which pre-released its Q4 and 2023 full-year results last month, cited strong performance across media, tech and creative for its 2024 goals.

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Lush saltbomb, Kraken date escape, Tenderstem Valentine's choc - Campaigns...

PRWeek UK rounds up campaign launches from the last seven days.

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Canadian travel destinations hire UK PR agency

Destination Vancouver and Tourism Whistler have selected a travel and tourism PR firm to handle a joint UK PR brief for the Canadian destinations.

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