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Gregory FCA acquires BackBay Communications

The deal marks the firm's third acquisition with minority investor Copley Equity Partners.

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Brands2Life owner acquires creative tech comms agency

Paritee, the Scandinavian holding company that owns Brands2Life, has announced its next acquisition.

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‘I have made many mistakes,’ admits Ex-Post Office comms chief

Mark Davies, former Post Office group communications and corporate affairs director, has admitted multiple mistakes in the comms around the Horizon IT system, subsequently blamed for the wrongful...

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Educational psychologists’ union issues RFP

The Association of Educational Psychologists is reviewing its contract for public and parliamentary affairs and media support.

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Ex-Freuds director becomes agency MD

Adam Short, formerly of Freuds, Portland and Weber Shandwick, has announced his move to become managing director of a new agency.

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British Cycling saddles up with PR agency

British Cycling, the main national governing body for cycling in Great Britain, has teamed up with a creative comms agency for a brief covering social media and content services.

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Motorsport series Extreme E drives new PR partnership

Extreme E, the off-road motorsport series featuring teams owned by Nico Rosberg, McLaren, Jenson Button and Carlos Sainz Sr, has appointed a PR agency for its upcoming rebrand.

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Luxury estate agent featured in new Netflix reality show enlists PR support

A member of the cast of Buying London, a new Netflix reality series following London’s luxury property market, has appointed a PR firm to promote his estate agency and their roles in the show.

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Breakfast Briefing: 5 things for PR pros to know on Thursday morning

Global Awards 2024: Who won?; Samsung responds to Apple’s ‘Crush!’ ad; LA Chargers mock Kansas City Chiefs’ Harrison Butker.

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Julian Edelman on wellness myths in Bayer’s One A Day social push

One A Day’s goal is to spur candid wellness confessionals from people across social media platforms like Instagram, Facebook and TikTok.

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Edelman names Lisa Sepulveda first global chief people, culture officer

Sepulveda was previously the firm’s global chief client officer.

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WPP is ‘significantly stronger company’ than when Sorrell left, chairman says

Company has lost crown as most valuable agency group since 2018.

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Gilead Sciences brings on Omnicom to handle HIV portfolio

BCW was the incumbent on the account.

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Kansas City deletes X post disowning Harrison Butker and mayor apologizes

Plus, what PR pros are saying about the comms around the Chiefs kicker’s controversial college graduation comments.

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‘Creators are the new Hollywood,’ declares YouTube CEO at Brandcast

Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.

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BT yoga, McDonald’s ditches 'Happy' Meals, Ikea pets - Campaigns round-up

PRWeek UK rounds up campaign launches from the last seven days.

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Cannes PR Lions jury chair reveals priorities for role

Kat Thomas, chair of the PR Lions at Cannes 2024, has discussed her priorities for the position and how the jury will be measuring success - alongside other key issues, from AI to 'purpose'.

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‘Don’t close down attacks too quickly’ – National Trust comms boss on...

Brands shouldn’t close down ‘culture war’ attacks too quickly as it can be a way to discuss the organisation’s values, PRWeek’s PR360 conference heard.

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In Pictures: PRWeek UK Global Awards 2024

See the first batch of photos from the PRWeek UK Global Awards, which took place at the London Marriott Hotel, Grosvenor Square, in London.

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Movers and Shakers: Edelman, FTI, Porter Novelli, Sky, Pandora and more…

PRWeek’s round-up of industry hires, departures and promotions.

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