Pitch Update: British Cycling, Supercell, VetPlus, Extreme E and more…
PRWeek’s round-up of pitches and account moves.
View ArticleBreakfast Briefing: 5 things for PR pros to know on Friday morning
Twitter is officially X.com; theSkimm and Chief revise Butker's commencement speech; LLYC acquires Dattis Comunicaciones
View ArticleAI content is a ‘short-term win but long-term loss’ for PR, says Samsung...
During a recent PRWeek conference a panel of PR pros discussed whether they believe AI technology is a friend or foe of the industry, with some raising issues of transparency and trust.
View ArticleTangerine invests £1.2m in AI
Comms agency Tangerine has announced a ‘major investment’ in AI, with the aim of streamlining its processes and providing more creative and strategic options for clients.
View ArticlePetSmart, eBay vet Michelle Friedman joins Samsara as VP of global...
Friedman most recently held the same title at eBay.
View ArticleMelissa Selcher departs LinkedIn after 8 years
Selcher was chief marketing and communications officer at the platform.
View ArticleWhy A&W made a festival-worthy 18-minute documentary about hotdogs with bacon
Developed by Rethink, the documentary tells the stories of "whistle dog warriors" who want A&W to bring back whistle dogs.
View ArticleAstraZeneca urges younger demographic to snap out of doom scrolling
The drugmaker is reaching younger women on TikTok with the latest campaign for eosinophilic asthma treatment Fasenra.
View ArticleTwelve boosts senior team with new hire
Specialist health agency Twelve has strengthened its leadership team with the appointment of a new senior member of staff.
View ArticleIHG Hotels & Resorts hires corporate comms support
IHG Hotels & Resorts has appointed an international communications agency to manage its corporate PR activities across its core regional markets.
View ArticleBreakfast Briefing: 5 things for PR pros to know on Monday morning
Alice Stewart dies at 58; OpenAI leaders share commitment to safety.
View ArticleMcLaren, Danone and Admiral on when to speak out in comms
In-house comms pros discussed the difficulties of staying silent on big issues, how to handle internal comms in a tough time, and more at PRWeek’s recent PR360 conference.
View ArticleLee Cain criticises Rishi Sunak’s comms for failing to deliver
Lee Cain, former Downing Street director of communications, has criticised Prime Minister Rishi Sunak’s communications over issues such as immigration and the NHS.
View ArticleWhy Airheads is selling $7K underwater vending machines
The machines include a lifetime supply of Airheads.
View ArticleMoen highlights water scarcity and endangered animals with AI-generated...
The campaign’s launch coincided with Endangered Species Day.
View ArticleHow Merck for Mothers reached 30M women through maternal health programs
Merck said that the $650 million effort eclipsed its benchmark goal and has reached more than 30 million women worldwide through its various programs.
View ArticleGrayling UK launches partnership with Creative Access
Global comms agency Grayling has announced that its UK offices will partner DE&I social enterprise Creative Access on a new initiative.
View ArticleFinancial statutory body puts £5m PR contract out to pitch
The Financial Services Compensation Scheme is seeking an agency to handle its PR, public affairs and stakeholder relations, in an account worth up to £5m.
View ArticleBCW launches health influencer marketing offering
BCW has launched an influencer marketing service focused on supporting healthcare professionals.
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